Ketch

Ketch is a privacy operations and consent management platform that brings a programmatic, API-first approach to managing data privacy at scale. Founded in 2020 and headquartered in San Francisco, California, Ketch is one of the newest entrants in the privacy compliance space, but it has quickly attracted attention for its modern architecture and innovative approach to what the company calls 'programmatic privacy.' The platform is designed for organizations that need to manage privacy compliance dynamically across complex digital ecosystems, including websites, mobile apps, connected devices, and backend data systems. Ketch's core philosophy is that privacy compliance should be treated as a programmable infrastructure concern rather than a manual compliance exercise. The platform provides a consent management engine that goes beyond traditional cookie banners to offer a full-stack consent and preference management solution. Ketch's consent signals are propagated across the entire data ecosystem in real time, ensuring that downstream systems, analytics tools, and third-party vendors respect user privacy preferences as they change. This real-time propagation addresses a common gap in privacy compliance where consent is collected at the front end but not consistently enforced throughout the data pipeline. The platform also provides data mapping, data subject request management, and privacy policy generation capabilities. Ketch's regulatory intelligence engine automatically adapts consent experiences and privacy workflows based on the user's jurisdiction, the applicable regulations, and the organization's specific compliance requirements. This dynamic approach reduces the manual effort of maintaining region-specific consent configurations and helps organizations stay current as new privacy laws are enacted and existing ones are amended. Ketch deploys in the cloud and offers a modern API and SDK that allow developers to integrate privacy controls into applications and services. The platform's responsive consent experience is designed for performance, minimizing the impact on page load times that can be a concern with traditional consent management tools. While Ketch's modern approach is compelling, the platform is newer and has a smaller customer base compared to established privacy vendors. Organizations with very complex privacy programs or those requiring extensive DSAR management capabilities may find that Ketch's feature set, while growing, is not yet as comprehensive as more mature platforms. For technology-forward organizations looking for a modern, programmatic approach to consent and privacy operations, Ketch represents an innovative option in the rapidly evolving privacy technology market.