TrustArc

TrustArc is a privacy management and compliance platform with one of the longest track records in the data privacy industry, having been founded in 2003 as TRUSTe before rebranding to TrustArc in 2017. Headquartered in San Francisco, California, TrustArc has been at the forefront of privacy compliance through multiple regulatory eras, from the early days of online privacy certification to the modern landscape of GDPR, CCPA, LGPD, and dozens of emerging global privacy laws. The platform serves mid-market and enterprise organizations across industries that need to manage complex, multi-jurisdictional privacy compliance programs. TrustArc's platform provides a comprehensive suite of privacy management capabilities including privacy assessments and impact analyses, data inventory and mapping, consent and preference management, data subject access request (DSAR) automation, cookie compliance, vendor risk management, and regulatory intelligence. The platform's assessment engine helps organizations evaluate their privacy posture against specific regulations and standards, identify gaps, and prioritize remediation efforts. Its regulatory intelligence feature continuously monitors the evolving global privacy landscape and alerts organizations to new requirements that may affect their operations. The consent management capabilities are particularly mature, providing tools for managing cookie consent, marketing preferences, and regulatory-specific consent requirements across websites and applications. TrustArc's DSAR management module automates the intake, routing, verification, and fulfillment of data subject requests, reducing the manual effort and compliance risk associated with managing these requests at scale. The platform also provides privacy program benchmarking, allowing organizations to compare their maturity against industry peers. TrustArc is SOC 2 certified and GDPR compliant, deploying in cloud environments. The platform's long history in privacy means it has deep domain expertise and a mature feature set, but some users note that parts of the interface can feel dated compared to newer privacy platforms. Additionally, TrustArc's modular pricing model means that accessing the full suite of capabilities can become expensive as organizations add modules for different privacy functions. For organizations that need a proven, comprehensive privacy management platform with deep regulatory expertise, TrustArc remains a strong choice, particularly for those managing privacy programs across multiple jurisdictions and regulatory frameworks.